Creating fun videos for companies in today's litigious and oversaturated marketing environment is enough to give anyone a headache.But after all, it's what we do as filmmakers.Whether we're shooting a feature film or producing marketing content for brands, we always have to tap dance between what the story should be and what the distribution channels will allow.Additionally, with an overload of branded content,how do you create videos that stand out and genuinely engage your audience?
The secret lies in "making video production fun again"!
That said, creating practical and entertaining videos is possible by allowing creativity to flourish.You start by simplifying the process and working hand-in-hand with legal teams from day one.
Here are some tips for making fun videos that resonate with your audience.
Simplify Videos and Focus on Creating Fun
One of the first steps to making anything fun and creative is simplifying the process.It's easy to get bogged down in filmmaking's details, logistics, and complexity, especially when trying to perfect every video aspect.But simplicity often leads to the best results.In fact, some of the best movies andcommercialswe have produced have been the simplest ones.
When creating videos, you don't need to reinvent the wheel.Start with a simple concept that resonates with your target audience.Keep your message clear and concise, and allow your creative team to inject their flair into the project.This could be humor, irony, or something serious.By doing so, you foster an environment where creativity can thrive.The result?Unique and engaging content that stands out from the sea of typical marketing videos.This explains why random videos on social media have a 98% viewership advantage over boosted company ads.People love watching something that doesn't always feel premeditated by a marketer or lawyer.
To encourage creativity, give your team the liberty to think outside the box.Allow them to experiment with different filmmaking styles, formats, and storytelling techniques.Whether it's live-action humor, animation, or unconventional narratives, letting your creative team take some risks can lead to groundbreaking results.
Trust Your Creative Team and Embrace Spontaneity
A key factor in creating fun videos is trusting your creative team to do what they do best.The final product is often more engaging when directors, editors, and content creators can explore their ideas.By micromanaging every aspect of the video production process, you risk stifling the creativity that could elevate your project to new heights.
Scripts and storyboards are great tools but embrace spontaneity when shooting your video.Some of the best moments in video production come from unscripted moments or impromptu ideas.Let your creative team or talent have some flexibility to deviate from the script if they see an opportunity to create something better.You never know—those spontaneous ideas could turn into the highlight of your video.
When you allow your team to have fun with the production process, that energy translates into the final product.Audiences can sense when a video is made with passion and enthusiasm, which makes it more enjoyable to watch.
Creating Fun Videos While Collaborating with Legal Teams
Legal teams play a crucial role in protecting your company's interests, but sometimes, they inadvertently dampen the fun and spontaneity of video production.To create fun videos without crossing any legal boundaries, it's essential to involve your legal team early in the creative process.This ensures that all content aligns with your brand's policies and legal requirements from the onset, reducing the need for last-minute changes that can disrupt creativity.
Start by briefing your legal team on the overall vision for the video.Discuss any potential risks or sensitive areas so they can provide guidance before production begins.This could include staying clear of other trademarks or claims that could be a liability.When legal teams are brought in initially, they can offer proactive solutions that help you stay compliant without hindering creativity.The last thing you want to avoid is having legal step in after the fact.That can be costly and often results in some pretty lame results.
One strategy for working with legal is to establish clear guidelines.These could include a list of dos and don'ts based on company policy and legal restrictions.With these guidelines, your creative team will better understand the sandbox they can play in.This collaboration allows creativity to flow within a structured framework, creating fun videos that don't compromise legal or brand integrity.
Keep It Fun and Relevant to Your Audience
To make video production fun again, always consider your audience.What makes them laugh, engage, or think differently?When you tap into what resonates with your audience, you can create content that entertains and drives results.
One way to ensure you create fun videos is to experiment with different formats and styles that appeal to your target demographic.Whether it's short-form content like TikTok videos, behind-the-scenes footage, or interactive video experiences, tailoring your content to what your audience enjoys will help you stand out.
While it's important to push boundaries, remember that not all humor or creativity will resonate with every audience.Stay authentic to your brand and your message.The best videos align with your brand's identity while still managing to surprise and delight viewers.
Striking the Right Balance
Creating fun videos requires balancing creativity, simplicity, and legal compliance.By striking that right balance, you can create videos that are not only effective but also enjoyable to make.Remember, the key to making video creating fun again lies in allowing space for creativity to flourish while staying within the necessary boundaries.When your team enjoys the production process, that enthusiasm will shine through in the final product—and your audience will take notice.
Start creating fun videos today by giving us a shout.Check out our production pageand let us help you navigate the waters of video content creation.
-Kelly